Yes, studying them, since I have an art background I like
to examine beneath the surface of things or structures in
order to get a clearer picture. I like to see the whole
picture. The big picture. But the underlying elements behind
these complex systems interests me the most. What’s beneath
the surface excites me, the structure holding everything
in place. How they are designed, the methods and tools
used to make these marketing systems work.
Keep in mind, I still feel a bit funny calling myself an
Internet marketer. Last week my marketing efforts make me
around a thousand dollars; don’t know if that qualifies me
as an Internet marketer or not. Probably not. Most of the
people I associate and have contact with, usually make that
in a day — the real smart ones make that in an hour.
A thousand dollars in one hour?
How is that possible? Well, the marketing experts who
earn the big d’s — usually have complex automated marketing
systems set appetight up and operating on the Internet. These systems
start with their own products but quickly expands and builds
with large opt-in lists or ezines, 1000’s of affiliates,
large JV networks, multi-sites, viral marketing, membership
forums, brandable ebooks, online marketing tools/resources
and the list goes on…
No doubt you may have stumbled across some of these
marketing systems on the Internet… one of the first
I really encountered was Internet Marketing Center run by
the late Corey Rudl who died tragically in a car crash at
the young age of 34. I made my first affiliate check
through Corey’s system and it changed the way I looked
at the Internet forever. And the check was only $5!
What made me earn that $5 was not only my own efforts but
more importantly the whole marketing system behind IMC.
It took an ordinary webmaster and showed him how to market
on the web. It showed me the way. More importantly, it
also taught me Internet marketing is a skill anyone
These marketing systems can be good places for the
beginning marketer to learn those skills. There are many
marketing systems quietly working the Internet. Some of
best (in my opinion) are Ken Evoy’s whole Site Sell system,
Marlon Sanders Higher Response Marketing, John Reese’s
Traffic Secrets, Bryan Winter’s PushButton Publishing, Jeff
Mulligan’s CBmalls, Nitro Marketing…
These Internet marketing systems are all different, yet
they all have common elements or features that make them
very effective and very powerful marketing systems. A close
examination of the different components or parts might
give you a better understanding of what makes these
Internet marketing systems work.
Here’s a list of different parts of an effective Internet
* Founder or Helm: All these marketing systems have a strong
leader or founder at the helm. A very vocal and forceful
communicator or spokesperson is needed as a focal point.
And like any company, its only as good as the person leading
it. Because the Internet is still a very ‘scary’ place for
the average user; a friendly outgoing spokesperson is
needed to break those barriers (real or imaginary) down.
* Unique Product or Products: Most of the effective
marketing systems have their own products to market.
These can be digital info products, web building/hosting
packages, or even self-contained marketing systems. Or all
of the above. Some popular products that come to mind would
include Ken Evoy’s whole Site Sell and SiteBuildIt line,
or Jeff Mulligan’s CBmalls promoting the well known digital
download affiliate site ClickBank.
* Databases or Lists: All these systems collect and keep
large databases or opt-in permission contact lists of
customers and potential customers. The real net value of
any marketing system is in the quantity and more importantly
the quality of its lists. All deliver a weekly or daily ezine
or ezines to these lists. Consider these Databases as the
engines that empowers any Internet marketing system.
* JV Networks: Most have large Joint Venture Networks or
contacts that will kick-start any new product. Momentum and
sales are created with these JV partners. An ideal JV partner
is a well respected online marketer with very responsive and
very large opt-in lists. If Databases are like engines, JV
networks will fill those engines with the fuel they need.