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Internet Marketing – Do You Understand It?

It’s no secret these days that internet marketing can do wonders for your online business and it can mean a variety of things.

If you are serious about your professional global giveaway or business goals, then you ought to know how the different forms of internet marketing can lead to your desired goals and success, because this is an invaluable tool in your marketing program.

It can encompass affiliate marketing, selling your own product or service online, or even selling on internet auction sites like eBay and UBid. But even for brick and mortar companies, even those who don’t sell anything online but rather cater to local customers, it can expand the business and give the company more exposure locally. You can market your business Locally and make a difference. But professional internet marketing can skyrocket your business. Businesses that use it can also save money because of a reduced need for a sales force.With an online business there’s no inventory to carry, no shipping of goods and virtually no overhead. Internet marketing eliminates the cost of production, construction and employees.

Overall, marketing via the internet can help expand from a local market to both national and international marketplaces. Using it can bring you thousands of visitors who are potentially interested in your business. It can include information management, public relations, customer service, and sales.

Nowadays, targeted selling can be implemented using various means but each of them has the same goal of attracting more visitors to your website, increase traffic, and ultimately increase sales. It can do all that and so much more because exposure, response, and overall efficiency of internet media are easier to track than traditional off-line media-through the use of web analytic. For instance-IM can offer a greater sense of accountability for advertisers. Seen in various formats and unlike traditional marketing media (like print, radio and TV), entry into the realm of internet marketing can be a lot less expensive.

It may take a while but, if done right, building a website for internet marketing can be a very successful way to market your business online. Whether your company has an e-commerce, brochure or media site, strategy internet marketing can help drive increased organic search traffic to your site by identifying who your target audience is, how they search, and focus in on attracting them in larger numbers. Any aspiring candidate who wants to enter the world of internet marketing can achieve higher revenue by viral marketing. Viral Marketing: Describes any strategy that encourages passage of marketing message by individuals to others, creating the potential for exponential growth in the message’s exposure and influence. Such strategies take advantage of rapid multiplication to explode the message to thousands, and even millions.

opt-in e-mail newsletter is just one of the many techniques internet marketing can utilize in your e-mail marketing campaign. Working with a broad spectrum of companies means with their pool of experience and creative flair text, internet marketing can bring ideas to life, with attention grabbing results. Internet marketing can be tricky because the area is so diverse. If you have joined an affiliate program/company, merchants of that program will provide you with advertising tools and copy that you can use for marketing. Advertising tools include, banners, pop-ups, e-Courses, product data-feeds, periodic articles, classified ads, text Links, interviews.

These advertising tools will be discussed in later posts. Note: While we may know that doing affiliate marketing can be a good source of income, we need to put in mind that this is just like any type of business that we may want to get into where we will need to put in a lot of effort. More and more businesses are understanding that internet marketing can be used to their benefit in a number of specific ways, and with many benefits. With all of this said, Internet marketing can be a tangled web of confusion if you don’t have a plan, and while it can be an enjoyable and profitable experience and can offer tremendous value over traditional marketing avenues, it can also be very frustrating, time consuming, money draining and anti social and there may be considerably more risk for the unaware.

Please note that Internet marketing can offer tremendous value, just be sure that you investigate the opportunities with a critical eye to avoid the potential pitfalls. A career in online marketing can fill the needs that many businesses are finding themselves with. In order to truly benefit from the solid foundation that internet marketing can offer your career, you simply need to invest yourself in learning how to get traffic to those businesses you are trying to promote.

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Why Is Internet Marketing Better Than Traditional Marketing?

Marketing is an integral part of running a successful business, and it has evolved over the years and will continue to do so with time. Marketing includes publicity, advertising, merchandising, sales, distribution channels and much more. Present day businesses have two ways of spending their funds allocated for marketing, namely the Internet marketing, and the traditional marketing.

It used to be challenging to decide whether to follow an Internet marketing strategy for your business, or to go with the traditional marketing plan. apiary But now with the Internet age taking over our lives, it has become particularly crucial to adopt Internet marketing into your business strategies.

Internet marketing, as well as Traditional marketing, both have their pros and cons, however a combination of both would be the best option for any kind of business.

Traditional Marketing

Traditional marketing relies on direct selling, such as media (TV commercial and Radio) and print media, such as billboards, magazine ads and flyers. It also includes the use of a large amount of printed material, like brochures or catalogues for promoting the products or services.

Traditional marketing – Pros:

 

  • To reach certain type of target audience, you may need to depend on traditional marketing only. An example will be reaching out to retiring CEOs, as a majority of them are not accustomed to the ways of various platforms offered by the Internet.
  • An important aspect of traditional marketing is selling through personal contacts. For certain products, direct selling through personal contact proves to be the most successful way of marketing.
  • Many continue to prefer being approached personally and given some printed material that they can read at their convenience.

 

Limitations of Traditional marketing

 

  • Costly: Advertising on radio and TV is very expensive and often beyond the reach of small businesses. Even printing product brochures, flyers and business cards is quite expensive.
  • Results can’t be tracked easily: In case of traditional marketing, quantitative analysis is very difficult. You may need to try a few things before discovering the most viable option.
  • Almost always requires external help: You need to seek help from other professionals for advertising on radio/TV or designing and printing the catalogues and mailer.
  • Forced: Usually, traditional marketing is forced upon users, who generally don’t like it.

 

Internet Marketing

This style of marketing relies on utilizing the Internet. This holds true for virtual companies, which depend solely on the Internet for promoting their business, and also for companies which exist physically and want to exploit the web for advertising their goods or services.

Internet marketing includes the planning and designing of a business website, and creating an online presence for the company website and brand with the help of search engine optimization. It also makes use of social media, email marketing and advertising through the net.

Internet Marketing – Pros:

 

  • Result can be tracked and analyzed.
  • Decision taking can be based on tracked and analyzed results.
  • Social media has now become an integral part of Internet marketing, and it is a very sophisticated and effective evolved form of word of mouth marketing Social media allows businesses to straightway access various groups and individuals in order to laser target their reach. Moreover, social media enables business to develop relationship with their clients without involving any third-party.
  • It is highly cost-effective.
  • Small as well as large business can benefit from Internet Marketing.

 

Limitations of Internet Marketing

 

  • Creating and keeping your content updated, which is an essential feature of this kind of marketing, demands a lot of your time.
  • You may not see results for the 1st couple of weeks or even months.
  • Direct Selling will hardly work in Internet marketing.

 

If you are a small business just getting started, then Internet marketing is the best way for you to move forward. With all the information available online, it won’t be so difficult to start marketing your website on your own. For those who want a professional’s help, can always research online and hire a professional SEO expert. Hope this article was of help.

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How to Learn Internet Marketing

Internet marketing is an essential part of all business models. Unless you sell directly on the web, you would like to encourage customers to come to your site and see types of your skills, or join a discussion. Whether you possess your very own business and should try to learn online marketing strategies or you want to pursue a profession in marketing, there are a true number of ways you can gather the skills needed to be an amarylis Internet marketing professional. You can decide to join classes, or find out and research the fundamentals of Internet marketing free of charge.

Method 1: Starting out in Internet Marketing

1) Browse the net. In case you are older, nor have much knowledge with the Internet, the very first thing you must do is get familiar with online promotion, such as banner advertisements on the relative sides of web pages, online shopping and on-line marketplaces, such as for example Craigslist, eBay and amazon. If you don’t have the basic Computer and internet skills necessary to accomplish buying, navigating and selling the web, you should join classes then. Low-cost or free of charge classes are given by neighborhood libraries and Lifelong Learning classes often.

2) Join social mass media accounts. The easiest method to understand social mass media is to dive involved with it. Sign up for free of charge accounts on Facebook, Twitter, Pinterest, Google+.

3) Seek a level in advertising with a concentrate on online or online marketing. If you are just leaving high school and you are thinking about marketing and business, this is probably the best path for you personally then. Research marketing programs that concentrate on Internet marketing and learn the basics 1 course at a right time. After completion, you will be ready for an entry-level job at a marketing firm. You may use your knowledge to advertise your own items or ideas also.

4) Take an Online marketing class, in case you are unfamiliar with the essential steps of business advertising and online advertising. If you don’t know how to setup accounts, create a website, make use of Google work or providers with a graphic/internet developer, this may end up being the easiest method to learn. Many businesses provide this online marketing tutorial program. You can join it on the web for a cost from $50 to $1,000. If you can, hire and instructor, that way you can obtain an interactive education.

Method 2: Understanding Online Marketing Basics

1) Learn the basics of Internet analysis, if you would like to learn online marketing for free. For anybody who knows the fundamentals of social media, SEO (SEO), Google news and website building blocks, you can likely learn Online marketing by yourself then. A big component of advertising is understanding your competition, market and data analysis.

* Determine your market. This is something that should be obvious from the moment you select an ongoing service or item to market. However, you may want to research what part of that marketplace is on-line and what part is done through mobile phone or in-person sales.

* Determine who your primary online competitors are. Analysis how they work, how they market and what size of you be shared by market believe they have. Join e-newsletters, research their pr announcements and determine the weaknesses and strengths of every online competitor. You may need to buy something from them to be able to know how they complete their product sales process.

* Determine who your ideal client is. For just about any product, you need to be capable to see who’s buying the product. Once you determine your demographic, you can determine where they spend their period on the Internet.

2) Interpret the info which you have gathered. Produce reviews using Google Analytics, spreadsheets or software program that show the marketplace, customer and competition data. You can get software or on the web which will help you make reviews or charts showing where your ideal consumer is purchasing and who your primary competitors are. That is especially important if you have superiors to that you must provide results. Although you could be able to turn data into a strategy easily, graphs and reports are crucial to be able to communicate that data to individuals who control the budget. Spend time making in depth reports and building a PowerPoint presentation predicated on your research perhaps.

3) Create a strategy. Utilize the conclusions and research from your own reports to develop an effective strategy to achieve your target demographic. Begin by using the techniques which were successful for your competition, search for more innovative techniques then. Your strategy shall probably require a budget to employ writers to accomplish SEO articles, graphic designers to accomplish ads, and web site designers to revise or create an internet site. You may even need to hire visitors to update your business’s cultural media accounts daily.

4) Create internet marketing campaigns and monitor them well. Ensure that your site uses analytics or make use of Google Analytics to ensure that you understand which methods are effective and that are not. That is a forgotten guideline of online marketing often, but it may be the only method to see your return of investment (ROI).

* Internet marketing nearly includes launching many promotions at once always, which explains why they are thus important to track. A website might be marketing through e-mail blasts, You Tube videos, public media accounts, internet banners, online marketers, SEO, weblogs and more.

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internet marketing tactics

As you progress, you will naturally want to expand your knowledge which then may require (if you desire) a specialist where your investment in money will start to kick in. The beautiful advantage of marketing “online” versus “offline” is money. You can learn the “online” marketing tactics that are FREE.

So – look for that educational resource that provides within their Internet agevandervelde Curriculum an education on the FREE internet marketing tactics, such as: Social Media (Facebook, My Space), Article Marketing, Press Releases, Blogging, Forum Marketing, Social Bookmarking, Squidoo, Hub Pages, Video Marketing, Keyword Research…

And, make certain the curriculum also provides the marketing masterminds (that I call the “specialists”) in such areas, as: Google, SEO, Copywriting, Personal Branding…

4) MISSION STATEMENT:

What is your Mission Statement, and is the internet educational resource inline with your Mission Statement. This may be a difficult question to answer for some. But if you are building a business, and have a mission statement, then having that educator with like type mission/philosophy helps to drive your education along the same lines as your goals.

Let me give you an example, if I may:

My Mission Statement: To help others throughout the world realize you do have options, and to help you understand those options that are available to you (over & beyond the corporate arena), and to guide you to where you can create & develop your own Financial Security – Online.

I then took my mission statement, which is based on Financial Security, and found the internet educational resource, that is ALSO based around: 1) Financial Security and 2) Education for the next wave of Master Internet Millionaire Marketers.

The reason for this approach is because it helps you to be in-line philosophically with who you are working with, learning from and growing your future with.

5) ETHICS/INTEGRITY:

This may be tough to determine. Try to get a sense of the company’s business model and business ethics. Find the company’s mission statement and ask if it is inline with your mission, or how you may want to approach your marketing education. And is the company’s branding and message consistent and uphold ethics.

So – is the marketing and branding of the company you are considering for your education, inline with how you want to ultimately approach your marketing? Can you see value that is being provided?

6) MARKETING POSITIONING:

Do they teach the type of marketing that you embrace. Are the company leaders/top producers “buying leads” or does the company have an extensive marketing curriculum being taught by the current Internet Mastermind Marketers. Or, is the education coming strictly from one source. One individual.

7) COMPREHENSIVE GLOBAL/INTERNATIONAL CURRICULUM:

If you are on the internet you have the potential to market globally. What you want to ask yourself, is if the curriculum is translated into languages worldwide where the opportunity to be an Internet Marketer is being provided to people throughout the world, no matter the language.

You want to look for a curriculum that is providing a new skill set to anyone, anywhere in the world, and educates everyone how to market online – whether that person has a product or business already, or not. A company’s curriculum that embraces this philosophy is inline with providing true value to others.

8) LONGEVITY:

How long does this company/curriculum plan on being around. Are they here to stay. The internet arena is constantly evolving and changing, and it’s nice to feel comfortable that who you are working with has a mission/game plan to be here for 5+ years.

9) CLICK-BY-CLICK TRAINING FOR THE NEWBIES:

I have to admit, this approach to training really helped me. Does the curriculum provide “click-by-click” training. Can you can see “click-by-click” how things online are actually set up. This really helps to cut down the learning curve. It is too time intensive to learn from a book.

And, does the curriculum include “in the office of a top producer” training, so you see “how” the leaders are getting the results, now.

10) Staying Current With The Ever Evolving Changes:

A curriculum that is staying on top of the evolving changes by bringing onto the staff the marketing masterminds to keep the students current (i.e. SEO, Google).

Conclusion:

We are in an internet evolution with changes and growth occurring very quickly, so you need to get out of the books, and onto the computer screen. You want to find the leaders, the top producers, the internet marketing masterminds in the internet marketing industry.

So, pick wisely based on your goals and marketing style you are comfortable with.

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Internet Marketing Training and web success

Every week, I will try to reveal through my articles, an internet marketing tip that will help you find more customers and increase your sales that you can put to use right away. I’m equally confident that I can help you save money and increase your sales. If you are looking to start an online business or maybe you already have an online business, but need the right resources to explode your sales, I believe you will have all information you need in my series of articles.

If your site isn’t intended to sell a product or gain a customer, then what is it for? tech9 The internet marketing info product world has become a sensationalized, over-hyped, over-priced, landscape filled with predatory practices. Not only that, I and I”m sure you as well, have even bought products we didn’t need, as a direct result of the great copywriting and marketing skills of masters.

In the amount of time it was taking me to read blogs, emails, products, listen to teleconferences, and everything else, apart from growing a beard through lack of time to shave. I can now start up and profitably run an entire website. One thing and one thing only I don’t buy nearly as many products. As I don’t read the emails that are sent to the one address I gave up to the spam gods a long time ago.

With regard to the above it’s worth pointing out that sometimes the “best” isn’t really what you need there are always better products around by the time you get your hand on a “best product”. So you may not want to subscribe to every list on the planet and you certainly don’t want to buy every product.

Content

You want visitors to find more of your great content, right? To construct a great content-rich website takes like anything else a certain amount of planning.The main essence of search engine marketing is submitting quality content with the website attached with contact information. Hence, in order to get ranking in the search engines, the website needs to optimize their pages with the most appropriate keywords that match their web page content too. This occurs as a result of search engines scanning through webpage content to find relevant information for words typed in during a search.You need to be sure that your landing page is keyword dense and is full of quality content, but I stress to you “do not use duplicate content” on your web pages.

You can not only use keywords in your website content, but also in the title tags, meta tags, alt tags of your website in order to boost your website performance. These include back linking with other websites, content submission with link to content sites, press releases, news letters, email marketing, and now a-days also video and SMS marketing are becoming a part of the big game of search engine marketing. Thus, one has to provide more and more content in the website so that it appears higher and higher in the search engines.

Of course, there’s the educational content like this one but I’m a sucker for giving out free content.

Conclusion

Sometimes when you’re looking for internet marketing advice it’s hard to sort the good advice out from the bad advice. Some internet marketing advice is the same, many offer services that will provide top 10 results (a promise that I believe can’t be made). Having a way to learn about internet marketing advice is one of the best ways to beat competition in your marketplace.Whether you are a beginner, at an intermediate level, or a professional marketer you will find my articles are filled with all the necessary internet marketing advice to build and promote your business online. I also give Internet marketing advice on how to start and promote a business online, even if you don’t have a product to sell. I Provide real information and advice including internet marketing advice for small businesses and those new to Internet marketing including lots of useful links to many free and useful resources. I set my stall out to Obtain True and actual case studies of home-based entrepreneurs who earn tens of thousands of dollars every month through Internet marketing, so I can provide a rich source of information for you in these articles.

Internet Marketing Training and web success I believe go very much hand in hand. My articles are dedicated to providing quality information to help as many people as is possible like you succeed in the field of marketing online. So if you’d like the benefit of unlimited internet marketing advice, including business ideas, website reviews, salescopy advice, traffic secrets, and more all from the same centered source ? Then “you” my friend have landed at the right place.

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Free Internet Marketing Advice

You can find Internet marketing advice in many places but how much of it can you really trust? At best, the average person is likely to be overwhelmed by the sheer volume of Internet marketing advice available. Internet marketing advice is a bit like a roundabout where someone starts to promote a certain aspect of it and others get on the bandwagon and regurgitate what was said before them.This is a simple but very effective piece of internet marketing advice for you. Find a person or source of information you trust and stick to it or them like glue!

Marketing

Marketing is an ongoing process of planning and executing of the marketing mix product, price, place, promotion of products, services or ideas to create exchange between individuals and organizations. Marketing is an ever changing process and advertising is undergoing a revolution with the emergence of a new style of marketing namely the world wide web. filoblog Marketing, or any other field for that matter, is knowledge. what better place than right here, where we teach you about the various types of internet marketing businesses, and fill you in on all of the basics of what you need to know to start an internet business.

Online

Learning all this stuff online and acquiring the knowledge I now have, has been both a steep learning curve and extremely expensive process. Quite literally I have been ripped off, let down and burned more times than I care to admit to. However an even more worrying trend since I first started online, is that marketing advice is becoming more and more directed at companies with websites and big budgets as the internet slowly develops into the world’s most dominant marketing tool.Therefore I believe leaving the small person without huge $$$$ budgets to play with, to basically fend for themselves. I genuinely want to try or attempt to fill that void for you with the aid of my articles at your disposal.

I have and intend to showcase in the future, online programs designed to take the beginner through all the steps and processes of creating an online business. Providing marketing advice and information services to the small business community to help maximise the effectiveness of online marketing and web promotion. I basically want to pay my dues as I see it and I want to give props and support to all the hard workers out there like “you” that are shaping the way we do business on the Internet.

I want to provide you with through my articles,with a complete Internet marketing strategy, how to start an internet business, online e-marketing, and e-marketing strategy, search engine optimization in other words the whole Shebang. All you need to ask yourself in a very honest fashion is, are you ready to start making money online?

Affiliate

Affiliate marketing is one of the many ways I make money on the Internet. Affiliate marketing is by far, one of the easiest ways to make money online.Also affiliate marketing is not hard, although it does take quite a lot of work. It is also a very important point to convey to you that Affiliate marketing is a marathon… not a sprint and does require hard work and determination on your part.

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Are Investment Costs of Business Internet Marketing Higher Than You Might Think?

Having just started to use internet marketing in our own business and trying to bring together all the different components to deliver a set of desired outcomes, talentedhair we have discovered it is not a simple task. We have created a huge amount of online content from websites, blog sites, micro-blogging, and social media network participation. But and it is a big but, how do you convert all this activity (or lack of it) into a coherent message that brings visitors to your target online content and transcends to registrations and / or sales?

To be honest we have been merrily creating web content, accounts on twitter, Facebook pages, blogs and regularly posting but without paying specific attention to the direction or the message. This has been a conscious choice on our part as we were not ready to join everything up yet, so we just started by increasing our online profile until we were set to go. I think this is one of the big hurdles for most people entering Internet Marketing at any level is… why am I doing this? Why am I posting content onto Blogs, twittering, when no one is visiting anyway? I’m not reading my other 1000 followers tweets, so I am sure they are not reading mine! If I’m the only one ready what I’m writing I’d sooner not bother! 2 Blog posts a day, why? for what? What am I going to say? What difference will it make?

We expect those new to Internet Marketing to blindly accept that ‘you should get a blog, you should use Twitter and join Facebook… trust me… you will see the benefit, later on everything will be much clearer…’

Here then is the issue… of course signing up to these services, Blogs, Twitter, Facebook, Linked in or any other social media platform is not in itself going to make any difference to a business. Just the same as printing some leaflets for a mailshot and leaving them in the garage, or attending networking meetings and not talking to anyone, these won’t make much impact either.

The facts are that Internet Marketing is a complex business. It performs the functions of building individual’s profiles and credibility, Brand awareness and product / service sales via one medium. Each of these areas requires different techniques, services and strategies online, but you can’t go about this in a half baked, apathetic manner. Internet Marketing has the ability to transform businesses, enable small companies to compete with the ‘big boys’ and build new enterprises from nothing but not by making one blog post a week, the odd twitter tweet now and then and complaining that sales haven’t increased yet!

So what is the reality? The reality is this, that Internet marketing provides the ability to reach 100,000’s of people and quickly, but it won’t happen without effort… A LOT OF IT!

Most Small Business’s are owned privately, very often by the entrepreneur who found a niche, designed a new product or took advantage of an opportunity. These individuals are often technical people and suffer from the old ‘Feast and Famine’ syndrome that finds refuge in Micro and small businesses. When we’re in Sales mode we are extremely busy, when servicing customers, prospects dry up… then we’re found scratching around for business again which happens, eventually, months after we needed it.

Now typical business owners don’t think of themselves as sales people and will readily admit they don’t like this part of the business and yet without it the business can’t survive. I’ve heard many a business owner admit they are not sales people, ‘I’m basically too honest to be a sales person’ as if a sales person’s role was to somehow convince someone to buy a product they don’t need and don’t want. Well, let us now separate Marketing from Sales.

Marketing is encouraging people to consider your products and services… visitors if you like, whereas Sales is the matching of the customers requirements to your offerings. At no point in this is there any persuasion or manipulation… better still, much of this sales process can be automated with Internet Marketing. Marketing requires an audience to market too… sales requires us to provide information, substantiate our offering and provide a method to engage with us.

You will hear this time and time again with the Internet Marketing crowd… ‘the money is in the list!’ and if we are to market successfully then having a list to inform on a regular basis is absolutely essential. If we apply this to offline marketing, most of the hard work in sending out a mailshot was creating a quality list of people in the first place… our target audience! If we are to engage the services of a Direct Marketing company for a telephone campaign… at some point before this a list must be found, either from an existing database or bought from an organisation specialising in such Lists, the higher the quality the better.

So let us now see what relevance our Online – Internet Marketing activities have in identifying a target market. Consider Facebook, Linked-in, Twitter, Blog subscribers and Registrations for an ezine or other regular communication… what are these?

They are lists of course! lists of people who in some way have connected with you and are probably comfortable to receive correspondence from you or your business. Herein lies the secret then behind why we should bother at all to seek people out, follow and be followed. List building… and the good news is that it can be quite good fun too!

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Managed Services Can Reduce Your IT Complexity

As your business grows, the needs of your IT department change. At some point, depending on that rate of growth, a decision will need to be made towards simplifying some of the processes used to keep your productivity in check. Managed services might provide the support needed to handle the problems that exceed what your department can handle or they may simply add depth to an overworked department.

Regardless of the rationale, there are many services available that can make your business even more productive and efficient than it is already. Knowing when to make that decision to get Managed Service solutions for your business is the important part. There are several different services that can really be a lifesaver for a stressed out, overworked IT department.

Here are a few examples of what can be offered:

IT Service Management & Delivery Automation
True client partnerships are our main focus, incorporating the “always available” domestic delivery model. It is this core method that provides flexibility, cost reductions and helps build, integrate and support the next wave of operational transformation.

Data Center & Security Solutions
Infrastructure management  IT Support solutions give order, efficiency and cost effectiveness inline with advances in technology. Managing, sharing, accessing and protecting data defines your business with the help of a true information technology partner that helps you maintain that competitive edge that separates the leaders from the followers.

Cloud Solutions
In this ever-changing landscape, being “traditional” just won’t be enough. A cloud management solution that is fully integrated with public, private and hybrid cloud architectures will put you in the driver seat. The best part of having this tool at your disposal is that it’s accessible from a single portal and managed through one pane of glass, enabling you to take control of the information efficiently, under one managed services umbrella. This will create the optimal mix of performance, reliability, cost and security for you.

DevOps & Software Development
DevOps is a managed service that assists development teams and businesses that want to run applications in the cloud. Working closely with your developers and in-house architects is critical to successfully leveraging the benefits that the cloud offers. This ensures that your environment runs effectively, efficiently and smooth.

When a client leverages managed services into their business, it’s not utilized solely for peace of mind. Freeing up your IT Department’s time to devote to core tasks brings an added dimension that puts you in a better position for continued growth. Outsourcing top-notch security and uptime can be a cost saving measure that provides big results.

It doesn’t matter which industry you are in, almost any busines

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Digital Marketing Services in the Heart of the City of Durgapur

The world as we say at current day scenario has turned into a digital cosmos. In each and every nook and corner, our universe is connected digitally and this situation has lead to the formation of what we today know as “digital drive”. Digital drive has bound the vast universe to surrender into one single platform in terms of communication and connectivity. Yogurt in Hindi The Global Centre for Digital Transformation says or explains that change in an organizational structure is the foundation of digital business transformation”. Digitalization is transforming every aspect of human life. We are thriving in an era where mass production has been hooked by mass customization, where human intelligence has lead to the development of a totally different world that is known to be world of digitization. The global society in current day scenario is thriving in the frontiers of digital age. The form or concept of digitization has entered in almost every field including that of marketing and advertising communication process.

While talking about digitization and digital marketing it is pertinent to know what is digital marketing? To define digital marketing it can be said that it is the use of digital technology or digital platform for communicating marketing messages to targeted customers and at the same time to allow or to accept valuable opinion and feedback of customers by using the platform of digitization and digital media. Digital media keeps a scope for or provision for audience interaction. The internet can be denoted or acts as the main medium for digital marketing. It can be said that internet is the cosmos in which information is disseminated and it is through the use of our smart phones and PC s that we can get or receive access of the information being disseminated.

The best part of about today’s digital world or global media is that a person residing in a remote corner can gain accessibility to the digital world with the help of advanced technologies and innovations can reach out to the latest information. If we talk particularly about India then many metropolitan countries, as well as Suburbs, has developed a lot in terms of Information Technology and related business.

While discussing about development of Information Technology it is quite pertinent to discuss Information Technology and digital marketing that has observed a rapid growth and drastic change in the heart of the city of Durgapur. In previous decades Durgapur was considered to be a small town that had a handful of facilities for its dwellers. And people used to depend mainly on Kolkata for any major facilities like education, medical, etc. But gradually Durgapur has observed metamorphosis and has attained the contour of a mini metropolis that has achieved the tag of “Satellite town” of Kolkata. Durgapur has now become the fastest growing industrial city in the state of West Bengal. In recent times with rapid change and developmental activities, the city of Durgapur is gradually changing its status from “small city” to “Smart city”. Durgapur being very close to the “City of Joy” Kolkata has developed itself in every possible way in terms of infrastructure, healthcare sector, entertainment and amusement and it can be said in the true sense as the satellite city of the metropolitan. The smart city Durgapur is endowed with lush greenery and plenteous of space for the people to thrive in. The city of Durgapur with steadily changing scenario has gradually along with time observed the hasty development of Information Technology which has led to the development of IT related services or IT industry including that of digital marketing. The digital marketing service providers in the region of Durgapur provides an ample of opportunities and variety of related services for their clients so that they can excel in the process of communication and to disseminate proper information to their targeted audience.

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Are You Scared of Social Marketing?

It seems that a lot of big companies today (with big marketing budgets) have managed to jump right into social marketing and successfully use sites like Facebook, mennonicolai Twitter, and YouTube in their everyday marketing activities. However, it also seems that small businesses are lagging behind the social marketing trend, even though it is a very low cost marketing channel that almost any small business can afford (the sites are free to use; all it typically costs is time!).

So why are so many small businesses hesitant about social marketing, or seemingly scared of using social networking sites as part of their regular marketing activities?

It could be as simple as not having the time to take on a new marketing activity, or maybe a lack of familiarity with sites like Facebook and Twitter makes them seem hard to use. It’s also possible they’re concerned about negative comments showing up on social media web sites, or worried about employees using these tools appropriately for business. Whatever the reasons, social media marketing is here to stay, and small businesses are going to have to face their fears if they hope to leverage its value as a marketing tool and stay relevant with their customers today.

If you are one of the millions of small businesses afraid of jumping in to social marketing, here are five good reasons you should overcome your fears:

1. Your customers already expect it – More than 86% of consumers recently surveyed by marketing agency Prodo said that they believe companies should incorporate social marketing into their regular marketing activities. Add that to the fact that Facebook now has more than 300 million users, Twitter has experienced quadruple-digit growth this year alone, and more than 50% of online Americans use social networking sites on a daily basis, and you can clearly see where your customers are spending their time. Put simply: you need to be there, too.

2. Social marketing has become mainstream – Think back a few years to when many small businesses didn’t have web sites yet. They thought “sure, it would be nice to have a web site, but it’s not really necessary for my business.” Now, of course, most small businesses have at least a basic web presence, and web sites are considered a standard part of doing business. The same is happening today with social marketing, and it won’t be long until it is considered just as standard as having a web site.

3. It doesn’t have to take a lot of time – When implemented properly, social marketing can be a quick, easy marketing activity that can be seamlessly blended with your regular marketing activities. By integrating your social networking profiles with each other, with your web site, and with your existing marketing initiatives, you can minimize the time spent on social networking while maximizing the return on your investment. It’s no longer an option to just do nothing – if you need help developing a social networking strategy, find a professional to help you.

4. Your message can reach a vastly larger audience – By using social marketing, you increase your reach online to potentially thousands (or millions!) of people who may not otherwise have a chance to see your message or know your company. Rather than waiting for visitors to find your web site and discover your business, social marketing allows your message to travel further through the social channels you use, as well as through viral events where people share your information with their own networks of friends and associates.

5. Ignoring social marketing will not make it go away – Like it or not, social marketing is quickly becoming the way in which smart businesses connect and communicate with their customers and potential customers. It not only improves a small business’ web visibility, but can also improve search engine rankings (Google already includes results from social sites, blogs, videos, and other alternative media along with regular web site results), and can help create “buzz” about a small business as well.

So if you have been apprehensive about adding social networking to your marketing mix, there’s no better time to face your fears and get serious about using this technology to enhance your online presence, reach new prospects, and meet your customers’ expectations with social marketing. The longer you wait to jump in, the larger the gap grows between “outstanding” and “overlooked”.

Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development. Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets.