Categories
Uncategorized

How Important is Social Marketing?

If you are new to the world of internet marketing then you will no doubt have heard the phrase social marketing. In fact you have probably heard it over and over again and the reason for this is because social marketing has become the must do in 2009. If you don’t know what social marketing is or how it can benefit your business then I welcome you to this lesson. I plan on providing both new marketers and seasoned marketers with all the information they need when it comes to succeeding with social marketing.

Social marketing is as the name suggests all about being social in your marketing endeavors. lloydsapotheken One thing that you must remember though is that this is all about you and your company and if done correctly. It is a great way to brand yourself and become recognized in your chosen niche. With social marketing you will be interacting and connecting with people and this has to be done properly if you want to be successful. Many new comers assume that this is all about promoting their affiliate links on websites such as Facebook and twitter but they really are missing the point. This is not about promoting affiliate links and products that is part of it but it comes later on. For starters you need to focus on building your reputation and once you have achieved this it is much easier to achieve results from affiliate links and product promotion or the marketing aspect of things.

Social Marketing is something that you need to learn and something that you need to plan carefully. I will be providing some great strategies and tips in later blog posts but for today I really want to make you aware of the fact that this takes a lot of effort and hard work on your behalf if you want it to work. You won’t be creating profiles and spamming them with links to products. You will be interacting and providing quality information. If you are familiar with any of the very successful internet marketers on the likes of Twitter then you will be aware of the fact that they are not there for promotion only they actually interact with their followers and provide them with quality information. This is what gets them recognized and it gets others talking about them too. This is what you need to be aiming for.

Social marketing is not just a passing trend it has become an integral part of most online and even offline business and even celebrities are joining the social networking phenomenon. If this is new to you or you just want know everything there is to know then I suggest that you sign up for our free Social Marketing Training Webinar that will be taking place on the 4th of December. You can sign up free by visiting the Free Webinar page. If you are serious about business and you want success then this Webinar is for you.

Categories
Uncategorized

Article Marketing & Social Marketing – The Powerful One-Two Traffic Punch (For Champions Only)

Article Marketing quickly became my niche once I came online full time in 2007. So some people are a little surprised that I teach Social Marketing in addition to Article Marketing.

To me, wimausa Social Marketing is a natural outgrowth of Article Marketing. And together, they form a powerful one-two punch for more traffic and profits.

Article Marketing

First, let’s dance with the one that brought me. Article Marketing brings you at least 3 powerful forms of traffic:

Immediate – When I want more traffic, I write more articles. When you submit and publish a brand new article on the Article Directories, that one action brings in more traffic.

Consistent – Consistent traffic occurs in 2 ways: 1) New prospects keep find your articles that are already online, and 2) You continue to create and publish more articles.

Evergreen – Once an article is up on the Article Directories and then is picked up and used by other web sites, blogs and newsletters, it is there forever. In fact I have one article that I created in August of 2005 that still brings in 1500 – 2000 new views each and every month.

Social Marketing

Imagine if you could get samples of your information and expertise in front of where the traffic is going and then redirect that traffic exactly where you want it to go.

That is exactly what you can do with Social Marketing. This is one reason why marketing expert Bill Glazer says that “Social Media Marketing is the biggest marketing opportunity of our lifetime.”

Alexa.com ranks web sites based on the amount of traffic a site receives. The #1 spot is held by Google. Facebook is #2, YouTube is #3, and Twitter is #11.

Are you getting this?

There is no doubt the traffic is going to the Social Marketing platforms. The smart move is to get your information in front of it by maximizing your presence on sites like Facebook, YouTube and Twitter.

When you do this, you are getting yourself in front of where the traffic is going. And once you are in front of where the traffic is going, you can then redirect that traffic exactly where you want it to go.

You can direct the traffic to your articles. You can direct the traffic to your web site or blog. You can direct the traffic to your opt-in page. You can direct the traffic to…

Well, I think you get the idea, right?

And, by the way, you get to profit from all this too, all from the powerful one-two punch of Article Marketing and Social Marketing.

Categories
Uncategorized

Social Marketing Flops – 5 Deadly Mistakes Businesses Make Online

Facebook, YouTube, Twitter and the dozens of other social networks have one thing in common. Sure, they have different appearances, some use video, some only text, and some use a combination of both. But despite their differences, they are all SOCIAL networks. Don’t make these deadly anti-social blunders.

1 – Restricting user input – You need to allow comments, allow your prospects to add video and audio, let them have a say in creating posts and content. edu-art-gelderland You have entered THEIR social network. It is not called a SELLER’S network, so be sociable.

2 – Not using all the bells and whistles – The reason most business owners do not use all the tools an online Social Network has to offer is they are afraid to mess up. While this is sound thinking to avoid running your fans off, it is incomplete thinking. If you can not figure something out, hire a trained Social Media Marketing guru to help you.

3 – Not updating frequently – A couple of years ago, I jumped in without knowing a thing and created my own Facebook Fan Page. Well, I kept putting off adding new content, even though it only takes a few seconds. I lost all credibility, and watched as one by one, every one of my fans left. Don’t make that mistake!

4 – Not being online at all – Can the internet be a scary place? Yes, it can be. But that is no excuse not to get out there and have someone help you along the way. As a business owner, you have no doubt taken many chances. This is no different. The difference here is you don’t have to go it alone.

5 – Not letting people know they are online – Okay, you contacted a Social Marketing expert, developed a plan, implemented it, and are ready to go! You can not just wait for people to find you. Shout it from the hilltops if you have to, but get the word out.

I like to think of Social Marketing as giving a meet and greet. Whenever I move to a new area, I host an evening bar-b-cue or indoor “get-to-know-me” party. And the last thing I do is begin by talking about my business!

If someone asks, I simply say, “I help people make more money for themselves or their business online, but I am more interested in what you do.” This simple line hits at the center of your Social Media Marketing plan. Get in touch with a Social Marketing consultant today, and avoid any deadly mistakes.

Categories
Uncategorized

Why Shopping Carts Need Social Marketing

Most quality shopping carts are very good at presenting products to customers and moving them through the checkout process. With the growth of new technologies like Ajax and One Page Checkouts, carts have ramped up their ability to take a website visitor through the checkout process as quickly as possible.

Conversions are critical, but how can you build referrals and repeat buyers to get the cost of sale down? Enter Social Marketing.

Social Marketing enables you to use your customers to market your products for you. In basic terms, it’s word of mouth with a technological spin. rattlerecords Your customers endorsing your products and both directly and indirectly telling others to come and visit you.

Social Marketing takes many forms – from a website visitor clicking to save your website’s link on their favourite social bookmarking site through to directly writing about you on their “wall” on their favourite social networking website.

Shopping cart software that can harness these social networking tools allows the store owner to engage their customers in the after sales process. If they bookmark your store so they can find it again, then others can search that list and find your store. So can search engines so it’s another link back to your store. If they write about your store on their own page, it’s effectively a direct endorsement of your site, and more information that can help sell your products to others. Social networking and online shops go hand in hand.

As a store owner how can you take advantage of social networking?

Here are a few useful suggestions:
– Add social bookmarking links to your product pages. That way if a customer finds a product they like they can bookmark it and find it later – so can other potential customers who can see those bookmarks.
– Post coupons on your own social networking pages. If your customers “follow you” on those social networking sites it increases your effective popularity on those sites, and exposes your website link to other people to find. It encourages other people to follow you too in order to get the discounts, snowballing your popularity.
– Use the “widgets” from social bookmarking sites. Most of the major social bookmarking sites will allow their users to download code for “widgets”, which usually take the form of inset boxes on your website where the data comes from the social networking site concerned. In the box may be the most recent updates you have posted on your social bookmarking site, or links to the profiles of others who “follow” you. These widgets demonstrate to potential customers that you are connected, and add to your online reputation. Use them if you can.
– Follow up with your customers and ask them for reviews. If you make it easy for people to write a review about your product or website, then they probably will. Give them the link for where to go to write a review and/or provide an incentive to encourage them to do so.

Integrating social marketing into your overall marketing campaign can help your shopping cart website sell even more of your products. Social marketing is cheaper than direct advertising and easier to implement – it will cost you far less in the long run, but it does require both more planning up front and the faith in your products and services that your customers will recommend you.

Categories
Uncategorized

10 Critical Reasons Why Your Business Needs Email Marketing

Although email marketing is a must do in every business in the last ten or more years we will try here to clear (once again) why your business needs such a kind of marketing today. joukjeakveld Ten reasons are a good ‘reason’ to start thinking about it if you are not already using this beautiful method.

Reason 1: DIRECT

Email marketing is a direct method of communication with your customer (or potential customer). Even if you sell shoes or fish or web services or you do coaching or consulting you need communication with your customers. Today we have several methods of communication: TV, websites, RSS, Facebook, Twitter, print catalogues, chatting, phones, magazines, wall advertising and much more. With email marketing you send an email in the private email inbox of your customer. This is a very direct method. If you want to be more direct than this you have to give them a phone call or go to see them in person. Sending an email is direct enough to tell them the story about your business. If you have using opt in methods to get their email then this method is almost like chatting with your friends.

Reason 2: DIRECT BUT NOT VIOLENT

This is one unique feature. You get in the inbox of your customer (or potential customer) but you let him/her to choose when is the right time to read your email. Imagine the difference in sales results between a direct phone call in busy work hours and a polite email. If the customer is really interested in what you have to say then email marketing is the best method to approach. If you really care about your customers and you want to make a good, honest sale or just a good communication then you should consider using this.

Reason 3: EASY

This feature is unbeatable. You write a good email and this reaches 100,1.000 or 10.000 of your customers with the same content, with the same behavior, with the same offer, with the exactly same way. If you are using autoresponders you can have a series or scenarios of ready to go emails for your new subscribers. You do your best in an email campaign and it is ready to contact all your email list subscribers with the same effort. Your old subscribers and your subscribers that will come over the next months. Cannot get anything easiest and powerful than this.

Reason 4: CHEAP

By using AWeber email services you can send unlimited emails per month to 2.500 email subscribers for only $29. If you read all our reviews you will find pricing reviews for a lot of companies. According to Direct Marketing Association email marketing returns an average of around $46 for every dollar spent. This is one of the biggest ROI (Return Of Investment) KPI’s (Key performance indicator) in the advertising market. This is really extremely cheap even if you have a company starting now with no profits at all.

Reason 5: FAST

Another unbeatable feature. You send an email which reaches 100, 1.000, 10.000 or more email subscribers in the next ten minutes. No other method can have the same results. In TV or in Facebook or in twitter you can have such large audiences in the spot but you must have them synchronized. If some of your potential customers do not see TV on the time your commercial is on they will not see your message. If your followers do not have twitter on they will lose your tweet. If you have a website you do not know when they will come in. By marketing with email you send your message and you ‘knock’ your clients door when they have the time to see you. And you do that in minutes. Extremely fast. One offer can have a million of results in just a few minutes, if you have built a big email list.

Reason 6: UNIVERSAL

If your job is only local this feature does not give you any advantage. But if your product can sells universal then this is a method for you. For example you sell ebooks or shoes worldwide? An email campaign can reach people from all over the world. China, United States, UK, Greece or any other country, all in the next ten minutes or so, after you send your offer in an email campaign. You do not really care where your subscriber is. Your results are independent of the location.

Reason 7: MEASURABLE

When you are using marketing by email you can count how many emails you send how many of your emails are opened and when how many of your email subscribers took your email offer If you combine this feature with the extremely low cost of this method then you get a really big advantage from any other advertising method. As they say ‘You can’t Manage What You Don’t Measure’.

Reason 8: TARGETED

An extremely powerful feature is that you can segment your email list according their preferences. To give an example let’s suppose you sell shoes. You want to segment your customers according the color of shoes they like. If you send them an email with five offers in five different colours you can segment your list with this feature. If some subscribers prefer red shoes you can then start a campaign with only red shoes. This will give you targeted results. If you focus in targeted groups you always have better results than targeting all over.

Reason 9: GREEN

This is not really a feature for marketing by email but we have to consider all our actions if we want to exist tomorrow. Sending emails is extremely more ‘green’ than printing catalogues or advertising in magazines. Think green, specially before you decide you’re advertising method.

Reason 10: PERSONAL

Marketing by email is not as personal as giving your customer a phone call but if you put your personal style in your email or if you give your email address to contact you if he/she have any comment or any question about your offer then it really get’s very personal. If you are really friendly and polite in your email this is personal. This is something very good for your business because you can expand your relationships with your customers (or your potential customers). And if you expand your relationships you will expand your business.

Categories
Uncategorized

Effective Email Marketing for Authors

One of the best ways for authors to alert their readers as to new works is to stay in contact with them from the start. While it is recommended that authors frequently update their author websites (via articles and/or blogs), it is not reasonable to expect the majority of their readers to continue returning to the site for more information month after month and year after year. nonduiven Life simply gets in the way. While RSS feeds can assist in keeping the author in front of their audience, email marketing really is the best option since it affords more control of the marketing campaign and allows for an increased level of personal involvement.

While there are a number of companies out there which will gladly take an author’s money in lieu of email marketing services, most remove the author from the equation and many are essentially spammers. The few who put in the required amount of time are very good, but expensive. As such, the independent author would be advised to take their own email marketing into their own hands. Without much effort or capital, any author can do just that.

Effective email marketing for authors can be fulfilled through simple tasks such as employing an email address collection mechanism, planning an email marketing campaign, designing and implementing an email marketing campaign, and revising email marketing campaigns according to the results. Any author, no matter how technologically astute or not they happen to be, can be an effective email marketer. They can connect with their readers, provide valuable content to them, and maximize profits by doing so.

EMAIL ADDRESS COLLECTION MECHANISM

Effective email marketing for authors starts with an effective email address collection mechanism. Typically this involves a simple submission application on the author’s website which allows the reader to submit their email address for updates. The best place for this is right next to a frequently updated blog. It’s also not a bad idea to place the same submission application on the website’s homepage. As such, when readers return to the site to search for updates, they are greeted by a submission box (which the author should think of as a tool). It could be of use to offer a free gift (a sample chapter, article, or raffle contest, perhaps) to entice the reader to submit their email address. By including a privacy policy — stating that the author and representatives will never share or sell submitted email addresses — readers will feel better about submitting their email addresses. After all, no one likes spam.

While some readers are wary of submitting more personal information than necessary, it never hurts to ask. The author might utilize a required field for an email address, but also include optional fields of first and last names and other identifying information (e.g., birthday, location of residence, etc.). In doing so, the information can be inputted into an email manager system, such as Constant Contacts (discussed later in this text), with personalized emails sent out to all of the recipients via the manager system. The software can address each email as if it were a personal email. It can also automatically update the email client list with all submitted information. As such, much of the grunt work is automatically handled for the author.

PLANNING THE EMAIL MARKETING CAMPAIGN

Once an email address is obtained, the author must craft an effective plan to utilize the reader email addresses. Some authors opt to create a biweekly or monthly e-newsletter. Others send out a teaser of new content periodically. While the end goal for the author is to sell more books (and ancillary services), the goal for the reader is to gain value. As such, correspondence with readers must focus on providing valuable content, not merely marketing to them. Emails should never feel like a sales pitch. They should feel informal and friendly. Authors could even survey their email subscribers to find out what they would be interested in receiving and to ensure that they aren’t coming across as a salesman, but as an expert in their field.

While teaser content and e-newsletters are common, some authors have pushed the envelope by offering subject-specific tools. For example, genre authors have been known to provide tips on writing in their genre via email, book reviews of other promising texts within their genres, and updates about their personal life (to make a personal connection with their readers). Others have integrated weekly podcasts or video chats. Even photos of the author could be a nice touch. Readers are primarily interested in useful content. As such, an author could even send out via email their recently published work (e.g., published articles, blogs, short stories, not new books which will be for sale) as it is published. This would be a great way to stay on readers’ minds and to ensure them of the value of being a part of the email list.

 

Categories
Uncategorized

How To Cheat At Email Marketing And Get Away With It

In order for you to promote your Online Business and “make money online” it won’t to be long before you realize that you need to communicate directly with the clients on your list. Your business also needs to make sure that your marketing communications bring in revenue over and above the cost of those communications Email marketing is a great solution for building client relationships affordably, because it’s a familiar communication and it’s so cost-effective. Email also has a very high Return On Investment or ROI.

In other words, an effective email marketing strategy can generate a lot of sales for a relatively small investment of time and money. In order to get the highest possible return on your email marketing investments, you first need to understand where to use email in your overall marketing plans.

Instead of spamming people, use email to help convert current prospects into clients and current clients into raving fans. Use email to educate people about the features and benefits of your products or services, differentiate your business from your competition, and to ask for the sale (If you don’t ask, you don’t get. You can also use email to help increase client loyalty and referrals by sending emails that strengthen your relationships. Send them thank you emails, holiday greetings, and offer special privilege to make your clients feel like they’re appreciated.

You need to be aware that there are laws against unsolicited email, when you sending a marketing email you need the consent of the prospect you are emailing, and secondly you need to give them an option to unsubscribe. You also need to ensure that you include your physical address, (PO Box) is OK in the email. There is an industry standard of 1 or 2 clicks to opt out. Finally make sure you send relevant content information to your list i.e. about the subject matter they signed up to your list in the first place.

Let me talk about permissions subscription. Generally prospects will fill out an online form on your landing page or website providing you with their name and email address. Your auto responder Company will then send a confirmation email to your subscriber asking them to confirm their subscription. This is known as double opt in and is the safest way so you are complying with the anti-spam laws.
Your email list is an asset of your Online Business and you must protect it.

Here are a few ways that you can build your Online List:

1. Place an opt in form on every page of your website.
2. Directly from an individual. If some calls your Business ask them for permission to be added to your list.
3. Trade fairs, Seminars, Workshops. When you exchange Business Cards ask them for permission to be added to your list.
4. On your marketing material include a form to be completed for people to join your list.
5. Provide a mobile scan code on posters or text information, or provide a link on your social networking sites.

Most people are willing to share their email address in exchange for valuable information i.e. a great CALL TO ACTION. I call this providing great incentives via newsletter such as a free consultation valued at monetary figure, coupon, free offer, discount, access to a special video, valuable download, anything which is going to be beneficial to the subscriber. Key point here is to make your incentive relevant to your core business, that is why the potential client has subscribed to your list in the first place.

When marketing to your prospects it is critical that the email format both from a content point of view and visually work well together. Prospects react to different types of emails, what I mean is if the email format is in the style of a newsletter this would possibly be read later, compared to an email which looks like an announcement. It is creating urgency and is likely to be read immediately.

You need to use a variety of formats to communicate your messages. Say you are sending messages promoting event invitations, new information, greetings or offers, you should then use email formats which categorize your information.

Email newsletters should be used for sending information and generally on a periodic frequency such as weekly, monthly or quarterly. Just a heads up no more than 20% of your newsletter should contain promotional information. Promotional emails should be directed at a single product or service, or a group of products or services and are generally date driven. As example Sales, Holiday Seasons, Weather Season etc.

Here’s a great tip when it comes to sending email promotions, don’t put all the details of the promotions directly in the email. Entice the prospect to click-through to a link to learn more about the details of the promotion itself. Finally an email announcement format is great to just simply say thank you, press release or confirmation of an order. This type of email focus is relationship building.

You must also brand your emails so they are aligned with all other online mediums you use. Include your logo and social media links, use consistent colours to your branding, use the same type of font. When it comes to using images remember there is a big difference between stock images and clip art. Align images with your branding and relevancy to your type of business.

Make sure your newsletter emails and promotional emails are not identical but at the same time not to far off. You want your prospects on your list to become familiar with your brand when you email them.

When it comes to the design of your email messages it is great to use visual anchors such as images, e-darts headlines, anchors, background borders and colours as they cause the eye to focus on the visual and scan the email. Important content should be in the upper left hand corner of your template as most people read from this point. This is also great for mobile email. Just a note though it is important not to over use visuals. A great email layout is to use columns for your content, generally 2 or 3.

Categories
Uncategorized

7 Email Marketing Best Practices To Prevent Being Branded A Spammer

More than 65% of marketers say that effective email marketing is vital to their business. An enormous number of emails are sent every hour, so you have to become skilled in getting your email seen in a crowded inbox. Effective email marketing is based upon consistent and relevant communication with the people on your database. If someone signs up to your list and hears nothing from you for ages, they’ll forget who you are. legrosjambon The next time you email them, they’ll probably forget that they gave you permission to email them in the first place and they’ll click the spam button. Too many of these and you’ll get branded a spammer and your email account can get banned.

So, you’ve got your autoresponder all set up and your opt-in forms ready and live on your website. Let’s have a look at how to do email marketing once people have to signed up to your list and the email marketing best practices to ensure that you don’t get deleted or reported as spam when your email lands in an inbox.

1. Send a welcome email.

Effective email marketing starts with sending a warm welcome email when somebody opts into your list. You want to thank the person for signing up. If you promised a free download, make sure they don’t have to jump through hoops to get it and give them the download link right in the first email.

2. Send relevant follow ups.

Step-by-step email follow ups are great because it keeps the target audience waiting for the next email. For example, if you promise to teach them how to get their relationship back on track in 7 short steps, send them the emails over 7 days in the correct order. Don’t give them all 7 steps in one email. For effective email marketing, use your autoresponder to its full potential.

3. Don’t trick your audience to open the email.

One of the important factors for email marketing best practices is ensuring that your message meets the promise of the subject line. Your email must have an engaging subject line to get it opened, but don’t trick people into opening your message by promising something that you won’t be able to deliver. There can be a fine line between being smart and being deceitful. Make sure you don’t cross it.

4. Allow people to unsubscribe.

If somebody wants to unsubscribe from your list, let them. If you make it difficult, they may label you as spam. You will not have any success with your email marketing if you worry over someone unsubscribing to your emails. If a recipient has no interest in even getting or reading your emails, it is very unlikely that they will ever become a customer anyway.

5. Create a relationship.

Email messages that promote a response are great because they drive traffic back to your blog and get people to comment on what you just said. Inquisitive email follow ups are those where you ask your reader to give an opinion and people love to be asked for their opinion. You could also survey your audience about an upcoming product or service you have.

6. Constantly provide value.

Email marketing best practices are about providing value. Sprinkle your regular follow up emails with some special perk emails. This could be a free report on a relevant subject or access to an exclusive webinar. These are ways you can thank the reader for subscribing and letting you communicate with them on a regular basis via email. Don’t just constantly send out out sales messages.

7. Get to know your audience.

It should go without saying that email marketing best practices mean knowing your audience. If you send emails to people who don’t want them, that is spamming. Make sure you spread your follow up emails out in a way that your specific customers will respond best to. Some respond best to daily emails. Some might respond to once every four days, or bi-weekly. You’ll have to gauge your audience and see what works best for you and them.

As your email database grows, you will need reliable email software that can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing. For a full review of the leading email marketing services provider go to Aweber Review.

Categories
Uncategorized

Effective Email Marketing

If you own a website, then the next best thing you need to do is to build rapport with the visitors of your website. You do this by investing in email marketing. Email marketing is all about sending commercial email messages to a group of people who have given their permission to receive those emails.

Email marketing can help turn a visitor to your site into a potential customer. A visitor to your site may be looking for information related to his/her problems. funnykareltje He/she may read an article on your website that addresses the problem. If your website is selling a product or service that helps to alleviate the problem, then the visitor may buy the product or service you are offering to help them overcome their problem. There are many factors that affect the customer’s decision on purchasing your product. It may be due to the price or the problem they are facing may not be that severe (i.e. they could do something to get temporary relief from the problem). Either way, Email Marketing is designed to let potential customers know that your website is offering information that addresses their need or problem.

The average visitor to your website will probably leave your website forever after reading a couple of articles instead of buying your product or service. Most potential customers look for solutions that are free instead of paying for a product or service. If you want to sell products or services to your website visitors, you will need to build rapport with the customer and educate them about the products you are selling. The best way to build a relationship with your customer is to get their email address. Once you have their email address, you can contact them whenever you want and educate them about the benefits of your product or service.

Contacting and sending personalized emails to each and every one who subscribes to your newsletter is virtually impossible if you grow your list into the hundreds or thousands. In this case, you need to send personalized commercial emails. The problem is, your potential customer’s in-boxes may be flooded with promotional emails from various companies in your niche, especially in a competitive marketplace. It is very common to find your emails arriving with other marketers. Each email has the same goal: sell a product or service. You need to make sure your email stands apart from those other emails (which will be marked as spam by the potential customers) you need to provide informative FREE content to your readers.

Informative FREE content in your commercial emails will have bits and pieces of information for getting rid of the problem the customer is facing. You can include solutions that give temporary relief to the customer (something they can implement immediately for temporary relief). Once the customer finds that the information in your emails actually works, he/she will begin to think of investing in your products or services. The first 2 to 3 emails should focus on the solution for the problem and indirectly hinting to your customer about your products. Most customers will purchase your product by then. You can also give them special reductions that will expire after a time period in order to increase the urgency in buying the product.

You can learn a lot about your customer by observing the response rate and other statistics of the emails you send. With the help of professional auto-responders, you can do split tests of your emails. You can divide your email subscribers into groups and send a different set of mails to each group. Even a slight change in the subject lines can increase the open rate of your emails to 70%.

As an internet marketer you cannot shy away from email marketing. Search Engine Optimization (SEO) and other social media advertising can only bring a potential customer to your site. The only way to make a visitor into a customer is by building a relationship with them. Email marketing is the best way you can help visitors with their problem and turn them into a customer. If you are effectively using the technology available today within email marketing, then the customer can be converted to a repetitive buyer of your products or services.

The number one warning about email marketing is to make sure you are only adding email addresses to your list with their permission. Using a “double opt-in” is currently the easiest and safest way to make sure you are obtaining the clients permission to send them future emails. Any other way could back-fire on you and you could be banned from your auto-responder if you are not obtaining permission before sending emails to others.

Email marketing, when done correctly, will turn website visitors into customers. Email marketing will help you to build rapport with your email list and sell products and services to your email list. Not every person on your list will buy from you. But if you are continually offering quality information to your list, the majority will probably purchase something at some point in the future. Just be sure you are not sending so many emails that it becomes labeled as “spam” by your email list.

I personally do not like to send more than 2-3 emails per week – and that is just for the coaching lessons. If I am only sending informative emails to my list, it is no more than 2 per week. Just enough to keep my name in front of the potential client and to provide quality information to them on a regular basis.

Bottom line, if you are not doing email marketing, you probably will have a very difficult time in Internet Marketing. The old adage is absolutely true: “The money is in the list.” Communicate consistently with your list with quality communications and you will reap a very nice reward.

You can receive additional information from my blog located at I post several articles there each month that will help you to establish and grow your Internet business quickly (and cheaply)! Although I cannot guarantee you I have the answers to all of your problems, I have been “around the block” a few times and probably have experienced what you are going through. Come over to my blog and look around, leave a comment or ask a question.

 

Categories
Uncategorized

Digital Marketing and the Rise of Online Advertising

“The future of advertising is the Internet” – Bill Gates

Considered amongst the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a funnykareltje direction many didn’t see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable today’s advertising business.

On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.

Before delving into techniques and strategies, the question is- What is digital marketing?

The Essentials of Digital Marketing

The marketing of any product or service on a digital medium is called digital marketing. The medium can be computers, mobile phones, tablets or even iPods.

There is a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is a one-way street. Customers don’t have a platform to communicate with manufacturers and companies themselves. This gap in communication is eliminated by the internet.

Online platforms selling products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth reviews about the product in question. This creates a direct line of communication between consumers and manufacturers as the latter is able to grasp what the former truly needs.

Strategies and Techniques

As mentioned above, digital marketing might seem straightforward but involves a large amount of planning. Some techniques used by the individuals to increase the online visibility of a website are mentioned below:

1. Search Engine Optimization (SEO): It is a set of guidelines set by search engines which if followed, results in a higher position of a website on Search Engine Page Rankings (SERP). These guidelines include factors like keyword density, back-linking, domain authority etc.

2. Search Engine Marketing (SEM): Though SEO is a subset of SEM, many experts use SEM while talking about paid advertising online. To get higher rankings on search engines, companies often purchase certain keywords on search engines. SEM deals only with paid results while SEO is about unpaid and organic results.

3. Social Media Marketing: Seeing a chunk of the online audience on social media websites, forming a solid social media marketing plan has become essential for digital marketing strategies of companies. Using trending posts and targeting specific groups of people online who might feel interested in a product offered by a company are only some ways of promoting products on social media.

The Legacy of Digital marketing

While there is no denying the importance of digital media, there will come a time when companies will have to change their approach yet again. Marketing is a very dynamic field. Considering the organic nature of audience online, it is safe to assume the tide will turn soon. Whether digital marketing chooses to swim or drown remains to be seen.