Ron Paul’s Internet Strategy
So, what does Ron Paul’s team do differently?
The short answer lies not in what his team does, as much as it does with how his team ‘works’ their strategy.
First, the Internet Marketing strategy Ron Paul’s team has implemented focuses on some very basic Search Engine Marketing tactics:
· Website optimization,
· Compelling content,
· Intuitive site navigation,
· Social Media,
· Press Releases,
· RSS feeds
Pretty straight forward, right? No real surprises here with the exception that Ron apiary Paul’s team does not really use of PPC strategies to any great extent.
The real difference lies is the way Ron Paul’s team implements their tactics, especially when compared to other Presidential contenders’ strategies.
The body of the site contains very compelling content that is easy to find and leads you to endless amounts of interesting information concerning Ron Paul.
Maybe the most obvious difference is Ron Paul’s site is constantly being updated and changed; the team adds new information daily and continually works to improve their Search Engine visibility using well attended blogs, Press Releases, and Social Media.
Web Site Optimization
Overall, the Ron Paul team has deployed a very solid website in a short period of time. Not that every part of the site is perfect, but the good points far outweigh the bad. In fact, with just a few slight changes, the Ron Paul website could serve as a great model for other political candidates.
One somewhat insignificant difference, but one that I personally like about Ron Paul’s website, is that his team does not use an annoying Splash page as many other candidates do.
I know splash pages look good to the website owner, but they’re almost always a waste of time since most people just want to get to what they came to the site to see – in this case, information about Ron Paul!
The ‘home’ page Ron Paul’s team has designed is very intuitive and easy to navigate. They’ve placed breaking news, volunteer sign up, Blog access, and an excellent menu of choices that covers everything from Ron Paul’s position on the major issues to videos and recordings of his major appearances.
Looking at the foundation of the website, Meta Title tags are the same for all pages. Concerning the Meta Descriptions, they’re also identical across all the pages of the website, so the Search Engines choose their own descriptions to display with the Ron Paul listing. Not recommended, but it probably causes no real harm in this case.
Looking deeper, the site could use some fine tuning, adding Alt tag descriptions that contain more keywords would help; as well as adding unique Meta Descriptions for each page.
Links into the page are almost non-existent and I would recommend adding a number of related, quality inbound links to the site. It couldn’t hurt and would probably drive even more traffic to the website and/or Blog.
The site could also use some additional keyword research to help Ron Paul key in on the potential voters who are not familiar with him, and to present his message to more of them.
The Ron Paul interactive videos on top of the ‘Issues’ page are a great addition. It seems to me if more detail were added concerning Ron Paul’s stance on the issues, it would be a more valuable contribution to the site.
Although there are some obvious opportunities for improvement; given the website’s presentation, the information available, and ease of use, I give Ron Paul’s team very good marks in the SEO category.